Change in reported recruiting expenditure, 2015-16 to 2024-25, in constant dollars. Tap or hover any bar.
Data: EADA institution-level files, 2015-16 and 2024-25. Converted using a 33.4 percent rise in consumer prices; airfare and lodging have not tracked general prices exactly, so treat the direction and rough magnitude as reliable rather than the precise percentages. Wellesley did not report in 2015-16 and is omitted. Chart: College Transitions Data Team.