How to Brainstorm a College Essay
June 10, 2024
Brainstorming often gets a bad rap. Many people either find it completely useless or outright hate it. Quick, try it—what do you think of when you hear “brainstorm”? A group of students sitting awkwardly around a whiteboard, waiting for someone else to share their idea first? Staring at a blank page with ever-increasing bewilderment slash terror? Producing a list of ideas, only to think every single one of them is a dumpster fire? Now, it’s time to write your college essay, and word on the street is that you should brainstorm first—but what does that even mean, and do you have to do it? If you’ve ever wondered how college essay brainstorming works or how to brainstorm college essay ideas, we’ll be getting into all that and more in today’s blog.
What is brainstorming?
In general, brainstorming is the process of producing ideas, whether individually or in a group. Although it can be employed in a number of different contexts, from board rooms to PTA meetings, we’re going to focus on its relevance to the college essay writing process in particular.
Why should I brainstorm college essay ideas?
The goal of brainstorming is not to simply transcribe the ideas you already have but to unlock ideas that you didn’t even know you had.
For example, it’s very likely that your brainstorm will reveal forgotten memories or events. It almost always generates surprising connections. And at the very least, it will help you understand why you want to write about a particular topic, which is an essential piece of information to keep in mind as you move forward.
Brainstorming college essay ideas is also a way to overcome a fear of the blank page, which is a legitimate form of writer’s block. Usually, writers either feel like they have no ideas or so many ideas that committing to just one is causing anxiety. Either way, it’s debilitating. Don’t worry, though—a good brainstorming process will either produce at least a few viable ideas or help you pare down your list.
Finally, brainstorming and writing are creative processes, which means we can better understand what goes on in our brains—and develop new ways to spark creativity during both acts—by delving into literature on the subject. For starters, according to many researchers, creativity is often characterized by an interplay between divergent and convergent thinking, or the process of producing as many ideas as possible in a spontaneous, unfiltered way and then narrowing those ideas down in a logical, evaluative way. Fortunately, both types of thinking can be harnessed during the brainstorming process to help you choose your best possible topic.
Do you always have to brainstorm?
Nope! Some students do enter the college essay process with a very clear sense of what they want to write about. This tends to happen when 1) you have an all-consuming passion or 2) you have undergone a significant challenge or life event. In either case, you just can’t imagine writing about anything else but your topic.
For example, when I wrote my college personal statement, I knew right away that I wanted to write about writing. I spent most of my free time seriously crafting and revising fiction, and it was a part of my life that felt indistinguishable from me as a person. To know me, I felt that admissions readers had to know that I loved to write, what my writing meant to me, and how I wanted it to influence my future. Although I spent many hours refining how the essay would begin and unfold, the topic itself felt non-negotiable.
So if you already know your Common App topic, that’s incredible. Check that item off your to-do list!
That said, students who enter the essay process knowing what they want to write about are few and far between. For this reason, we ask all our students to at least humor us with the brainstorming process, even if only to gather potential ideas for future supplemental essays. Moreover, many students are stuck between 2 to 3 potential topics, and engaging in brainstorming exercises tends to clarify the way forward.
How do I brainstorm college essay ideas?
Have a piece of paper or word processing document ready, and let’s begin!
College Essay Brainstorming Step #1: Set the mood.
Before you try to brainstorm college essay ideas, set yourself up for success by evaluating where and how you work best. Do you like being in a quiet space, listening to instrumental music, or being outside? Do you enjoy physically writing your ideas down on a piece of paper, using a digital mind mapping tool, or speaking your ideas into a voice recorder? Maybe you need to be at your desk in your room with some instrumental pop in your headphones and a snack at the ready, or sitting outside at your favorite café with a coffee. Whatever your ideal set-up is, get it ready!
If you need to center yourself before you sit down, try going for a quick walk, doing a meditation, or listening to some music that makes you feel positive or motivated. Feel free to pause and do this again at any point during your brainstorming process if you begin to feel too unfocused.
College Essay Brainstorming Step #2: Iterate.
To kickstart the creative process, you’ll want to activate your DMN, or default mode network, via divergent thinking. Divergent thinking is the process of amassing as many ideas as possible in a spontaneous, non-judgmental way. There is a great deal of freedom at this stage so it’s important not to censor yourself, even if some of your ideas seem far-fetched or unlikely. Why? That far-fetched or unlikely idea will spark even more ideas, some of which may be surprisingly perfect. Bottom line: write down anything (yes, anything!) that comes to mind.
So how do you do this? In our opinion, brainstorming works best when it’s semi-structured. Instead of sitting down in front of a blank Google Doc and waiting for inspiration (spoiler alert: you’ll be there for a while), use targeted brainstorming questions and lists to help, like Nancie Atwell’s Writing Territories or Georgia Heard’s heart maps. Set a timer for each exercise if you’d like–10-15 minutes is usually sufficient, but feel free to go beyond that.
College Essay Brainstorming (Continued)
Still not sure where to start? Try out the following list of questions, inspired by the Common App prompts. Bullet point as many ideas/experiences as possible underneath each, even if they feel silly or “out there.” We also hereby give you permission to doodle, draw, use different colors, go crazy with Post-It notes, or whatever you feel like you need to do to get this first step done.
- When you think of your background (racial, cultural, socioeconomic, family, etc), what comes to mind? What about your background is most important to you?
- When you think of your identity (religious, family, language, sexual, gender, etc.), what comes to mind? What about your identity is most important to you?
- If you had one hobby or interest that you could pursue forever, what would it be?
- Do you have any special talents (artistic, athletic, etc) that you’ve poured a great deal of time and energy into? What are they?
- Have you ever experienced a challenge, setback, or failure? What was it?
- Have you ever questioned or challenged a belief? An idea? Which ones?
- When have you felt deeply happy or thankful? Why?
- What have you accomplished that you are most proud of?
- Have you ever had a realization that made you see the world differently? What was it?
- What topics keep you up at night? What sends you down a Google or Wikipedia rabbit hole? What could you research, write, read, or talk about for hours? Make a list.
Although you might naturally gravitate towards certain types of brainstorming exercises, try to keep an open mind. Sometimes, the strangest brainstorming activities produce the best ideas. In addition, aim to complete more than one exercise—we typically have our students do 2 to 3 exercises in various modalities, such as sketching, drawing, and listing.
College Essay Brainstorming Step #3: Evaluate.
When we underwent Step #2, we eschewed evaluative thinking and tried to let our brains be as “unfiltered” as possible. Now, we want to turn that evaluative thinking back on and start to filter what ideas or topics would be the best possible options for this particular essay. This part of the process stimulates the CCN, or cognitive control network, and is also known as convergent thinking. Before you do this, remind yourself of the point of the Common App essay: to add dimension to the rest of your application. This will help you evaluate your ideas according to your essay’s purpose.
For example, let’s say you completed Nancie Atwell’s Writing Territories. Under “Pets” you listed “Mr. Sparkles Jr.”, AKA the guppy that made the journey to Fish Heaven when you were seven. This might be a great topic for an essay about a childhood memory, but likely wouldn’t be a good Common App topic. (Unless Mr. Sparkles inspired your love of ichthyology and you now give presentations at your local elementary school about caring for pet fish, in which case, we stand corrected.)
Two ways to engage in evaluative thinking:
- Go back through your exercises and code each of your responses. Circle the responses that you’re most interested in or drawn to. Cross out the responses you don’t want to write about or feel uninterested in. Underline the responses that you’re not sure about.
- Read through your exercises. Highlight your top five ideas. Then, circle your top three.</li></li>
College Essay Brainstorming Step #4: Test your ideas.
When you’ve narrowed your brainstorm down to a few ideas, a great way to decide between them is to do a quick test run. You can do this quickly and easily by freewriting. When freewriting, you write down everything you can think of about this topic—anecdotes, sensory details, connections, people, etc.—for at least 10 minutes without stopping or censoring yourself. You can write in paragraph form or use bullet points. For example, a freewrite about Mr. Sparkles, Jr. might look like this:
Mr. Sparkles Jr was a gift from my godmother. I added him to my tank happily and he soon became my favorite fish because he was different from all the other fish. He was black-and-white striped and I used to sit for hours watching him swim around the tank. I remember coming home from school and my mother told me that he had died, and my dad had already flushed him down the toilet. Devastated, I cried for hours and my godmother even brought me a backpack with fish printed on it, with one that looked like Mr. Sparkles so that I could remember him. I think I still have that backpack somewhere.
Anyway, it was also the first time that I had thought about death. I wondered if Mr. Sparkles had felt anything when he died, or if the other fish in the tank were sad, or whether there was anything I could have done to help him stay alive longer?
College Essay Brainstorming (Continued)
After you finish a freewrite for each topic, see which topic satisfies all three of the below conditions:
- The topic feels interesting and/or exciting to you and gives you room to explore.
- The topic shows the reader something positive about you: a trait, a value, a way of thinking, etc.
- The topic is recent, or you are able to draw recent connections (i.e., the essay does not start in first grade and end in third grade, with no connection to present day).
You can do this a few times—there are no rules!
Keep going until you narrow down to one topic or discover that you can combine more than one topic because they have a hidden connection (this is always exciting).
Okay, seriously…what topic should I pick, though?!
If you’re stuck between a few possible topics, you might be wondering “What does it matter what I want to write about? What topic is the strongest one for my college application?!”
Okay, hear us out—the topic that you are most excited to write about, that presents you in a positive light, and that is recent—IS the strongest one for your college application! Not only will the resultant essay be authentic to you and demonstrative of you (which is the whole point) but research suggests that revision is most effective when you are invested in your topic. So if Person in Your Life thinks it would be the best move for you to write about your extensive hand-sewn collection of mini animals and how it showcases your creativity, but you’re like “eh…” listen to that gut feeling! You like your mini animals, sure. But maybe what you really want to write about is how you overcame the fear of learning to scuba dive.
Neither topic is inherently better or worse than the other, and neither will necessarily strengthen your application more than the other. The topic that will strengthen your application is the one that you are excited to write about and feel committed to working on over an extended period of time.
Final step…write!
You can start by creating an outline or writing a 1-2 page (double-spaced) topic exploration draft. This can also be called a zero draft or a brain dump. Call it whatever you want to make it less intimidating.
Final Thoughts — College Essay Brainstorming
Brainstorming college essay ideas doesn’t have to be overly stressful or intimidating. If you do it right, it can actually be (dare we say) low-stress and enlightening.
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