Median Starting Salaries (by Institution): Marketing

Salary (by major) data was collected from the U.S. Department of Education’s (USDOE) College Scorecard platform and indicates the median salary of an institution’s graduates two years after receiving their bachelor’s degree in marketing, along with the number of graduates per institution for which the USDOE has salary data. Since the USDOE focuses only on early-career salaries, we limit the salary tables on our Dataverse to “pre-professional” majors where students are more likely to pursue employment immediately after graduation (e.g., as opposed to attending graduate school) and within their undergraduate field of study.

*Note that the USDOE is not able to disclose salary data by major for all institutions offering a major in this area. For example, if a group of individuals within a certain institution is too small, the USDOE must suppress salary data in order to prevent identification of the group’s individuals.

Table Updated December 2023

Institution# GraduatesMedian Starting Salary
179867Washington University in St Louis17$78,896
215062University of Pennsylvania62$68,592UPenn
131496Georgetown University60$64,121
164924Boston College107$63,005BC
230038Brigham Young University65$62,012BYU
228246Southern Methodist University33$59,576SMU
240444University of Wisconsin-Madison144$59,556UW Madison
145637University of Illinois Urbana-Champaign123$59,029UIUC
204024Miami University-Oxford208$58,279
228875Texas Christian University45$58,221
216597Villanova University65$57,619
122931Santa Clara University73$56,867SCU
174066University of Minnesota-Twin Cities179$56,681UMN
213543Lehigh University41$55,151
171100Michigan State University123$54,996MSU
152080University of Notre Dame73$54,948UND
199102North Carolina A & T State University22$54,661
164739Bentley University168$54,296
236939Washington State University94$54,192WSU
217165Bryant University137$53,358
228778The University of Texas at Austin101$53,045UT; UT Austin
169248Central Michigan University266$52,684
214777Pennsylvania State University-Main Campus339$52,377PSU; Penn State
239105Marquette University145$52,345
129020University of Connecticut86$52,107UConn
134130University of Florida186$51,829UF
232423James Madison University124$51,794JMU
207500University of Oklahoma-Norman Campus71$51,794
233921Virginia Polytechnic Institute and State University122$51,773Virginia Tech; Va Tech
163286University of Maryland-College Park148$51,773UMD
144962Elmhurst University42$51,690
201441Bowling Green State University-Main Campus69$51,652
104179University of Arizona152$51,652
211291Bucknell University24$51,607
131283The Catholic University of America38$51,425
212054Drexel University138$51,213
135726University of Miami43$51,035UM; UMiami
229115Texas Tech University250$50,856
206525Wittenberg University13$50,856
131469George Washington University63$50,856GWU
117946Loyola Marymount University159$50,802LMU
153269Drake University67$50,439
167783Simmons University16$50,439
167996Stonehill College45$50,356
164562Assumption University38$50,231
174233University of Minnesota-Duluth113$50,231
198516Elon University70$50,022
171137University of Michigan-Dearborn60$49,962UMich Dearborn
127060University of Denver57$49,918UD
217402Providence College117$49,899
122436University of San Diego87$49,797USD
228723Texas A & M University-College Station133$49,772
139959University of Georgia231$49,772UGA
122612University of San Francisco81$49,549USF
104151Arizona State University Campus Immersion215$49,443ASU
204857Ohio University-Main Campus109$49,425OU
129242Fairfield University84$49,329
174914University of St Thomas138$49,235
130943University of Delaware102$49,179UDel
202480University of Dayton166$49,179
181002Creighton University72$49,136
106245University of Arkansas at Little Rock15$48,823
206622Xavier University60$48,725
160755Tulane University of Louisiana75$48,667
192703Manhattan College56$48,667
131520Howard University60$48,667
228787The University of Texas at Dallas114$48,510UT; UT Dallas
144740DePaul University192$48,494
204796Ohio State University-Main Campus366$48,477OSU
230728Utah State University90$48,265
152600Valparaiso University20$48,041
208822George Fox University18$48,041
155317University of Kansas44$47,846KU
100751The University of Alabama195$47,801
183080Plymouth State University93$47,729
146719Loyola University Chicago39$47,729LUC
106397University of Arkansas165$47,673
223232Baylor University117$47,650
195474Siena College150$47,565
236595Seattle University46$47,553
230737Utah Valley University62$47,520
130253Sacred Heart University83$47,406
177214Drury University11$47,260
171128Michigan Technological University19$47,260
210739DeSales University30$47,260
217484University of Rhode Island73$47,260URI
212133Eastern University19$47,260
166629University of Massachusetts-Amherst107$47,260UMass Amherst
154350Simpson College13$47,260
239716Saint Norbert College22$47,231
168005Suffolk University138$47,129
172699Western Michigan University304$47,103
215293University of Pittsburgh-Pittsburgh Campus180$47,046
377564University of Washington-Tacoma Campus167$47,013UW
377555University of Washington-Bothell Campus167$47,013UW
236948University of Washington-Seattle Campus167$47,013UW
196079Binghamton University51$46,869SUNY Binghamton
215929University of Scranton45$46,790
228459Texas State University250$46,790
203368John Carroll University72$46,589
153658University of Iowa136$46,589UI
145813Illinois State University194$46,589ISU
215770Saint Joseph's University126$46,556
230764University of Utah33$46,478UU
209065Linfield University26$46,478
216278Susquehanna University45$46,478
217882Clemson University134$46,478
173920Minnesota State University-Mankato98$46,478
139931Georgia Southern University123$46,422
238476Carthage College74$46,357
194310Pace University43$46,321
171571Oakland University89$46,321
206084University of Toledo168$46,282
240189University of Wisconsin-Whitewater99$46,254
240365University of Wisconsin-Oshkosh13$46,087
166391Lasell University13$46,087
146612Lewis University26$46,087
174020Metropolitan State University85$46,087
121309Point Loma Nazarene University15$46,087
170082Grand Valley State University243$45,956
216339Temple University326$45,829
134097Florida State University344$45,720FSU
156082Washburn University18$45,696
154095University of Northern Iowa94$45,696UNI
165866Framingham State University14$45,529
217536Salve Regina University37$45,500
240268University of Wisconsin-Eau Claire138$45,435
216010Shippensburg University of Pennsylvania119$45,408
217518Roger Williams University68$45,383
218663University of South Carolina-Columbia175$45,284USC
153603Iowa State University244$45,249ISU
155399Kansas State University74$45,175KSU
122755San Jose State University104$45,149SJSU
147703Northern Illinois University120$45,127NIU
181464University of Nebraska-Lincoln131$45,016UNL
174899The College of Saint Scholastica23$44,928
157085University of Kentucky172$44,869UK
232186George Mason University67$44,821
107044Harding University20$44,800
191649Hofstra University98$44,691
200332North Dakota State University-Main Campus69$44,666NDSU
165662Emerson College140$44,327
209542Oregon State University93$44,305OSU
163851Salisbury University94$44,276
143358Bradley University29$44,170
174783Saint Cloud State University123$44,170
238032West Virginia University88$43,922WVU
163204University of Maryland Global Campus44$43,798
211088Arcadia University14$43,798
155681Pittsburg State University53$43,798
215743Saint Francis University11$43,798
204635Ohio Northern University13$43,798
173665Hamline University30$43,575
225511University of Houston156$43,575UH
100858Auburn University96$43,575
169910Ferris State University55$43,426
182281University of Nevada-Las Vegas72$43,426UNLV
211352Cabrini University24$43,426
122597San Francisco State University261$43,399SFSU
207388Oklahoma State University-Main Campus80$43,351
186584Seton Hall University83$43,319
196413Syracuse University69$43,240
102553University of Alaska Anchorage30$43,240
200280University of North Dakota51$43,240UND
186371Rutgers University-Camden109$43,100
186399Rutgers University-Newark109$43,100
186380Rutgers University-New Brunswick109$43,100RU
221759The University of Tennessee-Knoxville129$43,054UTK
217819College of Charleston38$43,000
201885University of Cincinnati-Main Campus168$42,868Cincy
240453University of Wisconsin-Milwaukee284$42,793
176965University of Central Missouri42$42,682
122409San Diego State University137$42,682SDSU
172051Saginaw Valley State University45$42,682
222178Abilene Christian University32$42,682
207582Oral Roberts University11$42,682
151801Indiana Wesleyan University-Marion42$42,682
195544St. Joseph's University-New York29$42,682
195562St. Joseph's College-Long Island29$42,682
154013Mount Mercy University31$42,682
151263University of Indianapolis24$42,682
107141John Brown University14$42,682
139940Georgia State University288$42,503GSU
157289University of Louisville108$42,495UL
175272Winona State University56$42,402
173045Augsburg University41$42,402
196246SUNY College at Plattsburgh45$42,363
195164St Bonaventure University33$42,363
486840Kennesaw State University152$42,363
169798Eastern Michigan University124$42,338
240329University of Wisconsin-La Crosse110$42,276
366711California State University-San Marcos67$42,185
150163Butler University43$42,123
229018The University of Texas Permian Basin14$42,123
138354The University of West Florida39$42,123
145600University of Illinois Chicago135$42,086UIC
195720St. John Fisher University45$42,012
237011Western Washington University110$42,012
179566Missouri State University-Springfield117$41,995
198464East Carolina University163$41,984ECU
232982Old Dominion University55$41,937
142276Idaho State University25$41,937ISU
196158SUNY at Fredonia33$41,937
229267Trinity University40$41,937
227216University of North Texas183$41,823UNT
191126Fashion Institute of Technology131$41,689FIT
127565Metropolitan State University of Denver101$41,667
105330Northern Arizona University114$41,667NAU
215947Seton Hill University27$41,565
213367La Salle University63$41,565
202763The University of Findlay15$41,565
233277Radford University117$41,565
196121SUNY Brockport56$41,565
219471University of South Dakota20$41,565USD
213987Mercyhurst University25$41,565
230603Southern Utah University18$41,565
138716Albany State University18$41,565
433660Florida Gulf Coast University91$41,479
227881Sam Houston State University79$41,464
130776Western Connecticut State University55$41,441
151324Indiana State University51$41,406ISU
178624Northwest Missouri State University66$41,342
161554University of Southern Maine38$41,342
136172University of North Florida81$41,286
157951Western Kentucky University67$41,286WKU
128771Central Connecticut State University68$41,261
209807Portland State University150$41,193
161253University of Maine37$41,007
201195Baldwin Wallace University23$41,007
206604Wright State University-Main Campus68$40,964
139861Georgia College & State University78$40,945GCSU
185262Kean University83$40,896
188030New Mexico State University-Main Campus83$40,855NMSU
144892Eastern Illinois University66$40,768
186283Rider University72$40,728
240727University of Wyoming31$40,667
240374University of Wisconsin-Parkside27$40,647
228769The University of Texas at Arlington116$40,621UT
200800University of Akron Main Campus108$40,598
197869Appalachian State University111$40,465App State; ASU
176080Mississippi State University94$40,439MSU
151306University of Southern Indiana52$40,419
182290University of Nevada-Reno94$40,396UNR
137351University of South Florida321$40,379USF
144281Columbia College Chicago93$40,355
201104Ashland University16$40,281
191931Iona University65$40,269
176017University of Mississippi74$40,269Ole Miss
235097Eastern Washington University75$40,140
203517Kent State University at Kent172$40,117
227845Saint Edward's University28$40,089
216931Wilkes University19$40,017
187444William Paterson University of New Jersey75$40,017
192323Le Moyne College59$39,909
154235Saint Ambrose University65$39,729
149772Western Illinois University66$39,729
228529Tarleton State University45$39,729
109785Azusa Pacific University44$39,585
482680University of North Georgia67$39,585UNG
196176State University of New York at New Paltz43$39,508
110608California State University-Northridge241$39,412
220862University of Memphis74$39,369
110556California State University-Fresno113$39,214
167987University of Massachusetts-Dartmouth75$39,153UMass Dartmouth
195809St. John's University-New York77$39,153
172644Wayne State University101$39,074
159391Louisiana State University and Agricultural & Mechanical College108$39,051LSU
110583California State University-Long Beach227$39,036
217235Johnson & Wales University-Providence107$39,009
211644Clarion University of Pennsylvania39$39,009
141574University of Hawaii at Manoa75$38,937
142115Boise State University111$38,878
100663University of Alabama at Birmingham71$38,829
150066Anderson University25$38,829
133951Florida International University147$38,797FIU
234030Virginia Commonwealth University142$38,721VCU
137847The University of Tampa43$38,597
132903University of Central Florida147$38,529UCF
220978Middle Tennessee State University81$38,469
212106Duquesne University108$38,443
133669Florida Atlantic University192$38,409FAU
199139University of North Carolina at Charlotte215$38,387UNCC; UNC Charlotte
179557Southeast Missouri State University41$38,289
159647Louisiana Tech University14$38,289La Tech
226091Lamar University21$38,289
139144Berry College38$38,289
167394College of Our Lady of the Elms13$38,289
188429Adelphi University22$38,289
209825University of Portland41$38,289
142285University of Idaho70$38,289UI
157447Northern Kentucky University64$38,289
230852Champlain College30$38,289
159993University of Louisiana at Monroe14$38,289
147828Olivet Nazarene University34$38,289
218724Coastal Carolina University112$38,168
200004Western Carolina University115$37,896WCU
215655Robert Morris University40$37,856
102049Samford University15$37,748
137546Stetson University22$37,748
202134Cleveland State University62$37,568
200253Minot State University34$37,568
196194State University of New York at Oswego73$37,478
141334University of West Georgia126$37,448
175078Southwest Minnesota State University34$37,424
221847Tennessee Technological University55$37,363
229027The University of Texas at San Antonio169$37,343
101709University of Montevallo13$37,208
228149St. Mary's University18$37,208
219709Belmont University36$37,208
213996Messiah University25$37,054
215798Saint Vincent College22$36,852
229063Texas Southern University22$36,848
226833Midwestern State University34$36,848
228802The University of Texas at Tyler30$36,848UT
229814West Texas A & M University26$36,848
139463Dalton State College24$36,668
220075East Tennessee State University43$36,560
228796The University of Texas at El Paso76$36,560UT
206695Youngstown State University54$36,391
213020Indiana University of Pennsylvania-Main Campus118$36,368IUP
170639Lake Superior State University16$36,312
156620Eastern Kentucky University28$36,275EKU
228431Stephen F Austin State University47$36,225
203845Marietta College11$36,134
206941University of Central Oklahoma38$36,042
213321King's College30$36,042
159717McNeese State University19$35,954
153250Dordt University11$35,954
150136Ball State University96$35,891BSU
482149Augusta University40$35,823
101879University of North Alabama39$35,701
171146University of Michigan-Flint30$35,701UMIch Flint
149222Southern Illinois University-Carbondale71$35,594
102094University of South Alabama51$35,179
237066Whitworth University22$35,060
110510California State University-San Bernardino159$34,908
185129New Jersey City University27$34,847
171456Northern Michigan University38$34,793
147776Northeastern Illinois University37$34,704
159939University of New Orleans47$34,704UNO
229179Texas Woman's University29$34,704
217420Rhode Island College39$34,704
157386Morehead State University20$34,526
176372University of Southern Mississippi41$34,348
123651Vanguard University of Southern California19$34,348
156125Wichita State University60$34,230
106458Arkansas State University26$33,993
228705Texas A & M University-Kingsville29$33,993
232265Hampton University18$33,993
224554Texas A & M University-Commerce18$33,993
213826Marywood University24$33,993
159966Nicholls State University21$33,993
163453Morgan State University32$33,993
160658University of Louisiana at Lafayette54$33,637
189705Canisius College50$33,565
127185Fort Lewis College23$33,565
141264Valdosta State University47$33,459
207263Northeastern State University28$33,281
227526Prairie View A & M University29$33,281
155061Fort Hays State University17$33,281
222831Angelo State University25$33,281
140447Mercer University18$32,925
219976Lipscomb University12$32,925
218733South Carolina State University20$32,569
221768The University of Tennessee-Martin35$32,569
139764Georgia Southwestern State University13$32,391
157401Murray State University23$32,284
100706University of Alabama in Huntsville13$31,839
160612Southeastern Louisiana University60$31,374
106704University of Central Arkansas41$31,314
218061Francis Marion University18$31,314
102368Troy University25$31,133
237525Marshall University52$30,926
101480Jacksonville State University38$30,771
227368The University of Texas Rio Grande Valley60$30,554
139366Columbus State University32$29,685
193584Nazareth College15$29,685
219259Northern State University14$29,685
193973Niagara University19$28,598
190691CUNY York College23$28,598
230834Castleton University16$26,585
139311Clayton State University30$26,353
100724Alabama State University14$25,967
160621Southern University and A & M College17$25,967
224147Texas A & M University-Corpus Christi38$23,649
188641Alfred University14$22,667

Colleges Worth Your Money

2024 Edition

A Guide to What America's Top Schools Can Do for You


Buy on Amazon Now
College Transitions Dataverse Book Image