This career-oriented major teaches undergraduates the ins and outs of market research, consumer behavior, pricing, promotion, database management and a host of additional practical skills that prepare students for employment in the marketing, sales, advertising, and retail arenas. Our top marketing programs are all highly respected by major corporations, possess loyal alumni networks, and are favored by graduate schools of business for those who wish to later pursue an MBA or other advanced degree. Our list of the Best Colleges for Marketing includes traditional business powerhouses like Babson and Bentley, ultra-selective schools like UVA and Georgetown, as well as many stellar schools that regularly open their gates for “B” students.
Finally, note that although some of the colleges featured below do not offer a formal major in marketing, their undergraduate offerings in this subject area are so strong that they warrant inclusion on our list.
Methodology
Click here to read our methodology for the Best Colleges for Marketing.
Salary Information
Want to know how much money graduates of the best marketing colleges make when they begin their careers? For each college listed (and hundreds of additional schools), you can view the starting salaries for marketing majors.
Best Colleges for Marketing
Here’s a quick preview of the first ten marketing institutions that made our list. Detailed profiles and stats for these and many other ranked institutions can be found when you scroll below:
1) University of Southern California
5) Washington University in St Louis
6) The University of Texas at Austin
10) University of North Carolina at Chapel Hill
All of the schools profiled below have stellar reputations in the area of marketing and commit substantial resources to undergraduate education. For each of the best marketing colleges, College Transitions will provide you with—when available—the university’s:
We will also include a longer write-up of each college’s:
- Academic Highlights – Includes facts like student-to-faculty ratio, average class size, number of majors offered, and most popular majors.
- Professional Outcomes – Includes info on the rate of positive outcomes, companies employing alumni, and graduate school acceptances.
After reviewing our list of best marketing programs (below), you may also be interested in our rankings for other business-related fields: